| The Israel Audience Research Board (IARB) was
founded in February 1995 in order to establish
and operate a modern television viewing audience
measurement system in Israel. Based on the most
up to date technology used in the world for
audience measurement, the system is accepted by
the Israeli broadcasting and advertising
community. National broadcast authorities,
public and commercial broadcasters, and
associations of advertising agencies and
advertisers, are members of IARB,
represented by it's senior directors or executives.
IARB is a non-profit organization.
The position of the chairman is passed by rotation to IARB'S members.
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| IARB Members |
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Israel 10 |
- Mr. Modi Fridman, CEO
- Mr. Yoav Heldman, IARB´s Chairman
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Keshet |
- Ms. Talia Stark, Head of Strategy and Communication
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| IARB Staff |
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| IARB Activities |
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IARB |
- Employing professional consultants from israel and abroad, the IARB defined the scientific requirements of the new peoplemeter system for audience measurement. In accordance with these requirements Telegal was selected as franchisee to establish and operate the system.
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Tele-Gal |
- an Israeli company owned by TNS-Teleseker, and linked to the British Taylor-Nelson-Sofres by technological support and scientific expertise agreements. Taylor-Nelson-Sofres, a company rich with years of experience in the audience measurement field, has established similar peoplemeter system in many countries around the world.
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Idioma |
- This company is responsible for collecting and processing the identifying data regarding TV items. Telegal combines daily this data with the viewing data and creates the ability to analayze it not just by time shares and raiting, but by program names, commercials and promos as well.
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Taldor |
During the year of 2004, Taldor company was hired by IARB to perform the running “Establishment survey” for the PeopleMeter system in Israel.
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| Contact Details |
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Address |
Neve-Ilan Communications Center, Harey-Yehuda 90850
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