| The Israel Audience Research Board (IARB)
was founded in February 1995 in order to establish and operate a modern television viewing audience measurement system
in Israel. Based on the most up to date technology used in the world for audience measurement,
the system is accepted by the Israel broadcasting and advertising community.
National broadcast authorities, public and commercial broadcasters, and
associations of advertising agencies and advertisers, are members of IARB,
represented by it's senior directors or executives. IARB is a non-profit organization.
The position of the chairman is passed by rotation to IARB'S members.
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| IARB Members |
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Reshet - NCP |
- Ilan Toviahu, Deputy CEO Marketing Commerce and Business Development
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Keshet |
- Zvika Liblich, Sales and Marketing Director
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Channel 9 |
- Mr. Leonid Blechman,CEO
- Mr. Danny Lerer, CFO
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Music 24 |
- Zvika Liblich, Sales and Marketing Director , Keshet
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| IARB Staff |
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Accountant |
- Eitan Damari, Mualem Glezer Inbar Junio & Co.,Certified Public Accountants (ISR.)
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| IARB Activities |
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IARB |
- Employing professional consultants from Israel and abroad, the IARB defined the scientific requirements of the new (People Meter) system for audience measurement. In accordance with these requirements TNS Telegal was selected as franchisee to establish and operate the system.
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TNS Telegal |
- an Israeli company owned by TMS-Teleseker and linked to the British Taylor-Nelson Sofres by technological support and scientific expertise agreements. Taylor-Nelson-Sofres, a company rich with years of experience in the audience measurement field, has established similar People Meter system in many countries around the world.
TNS Telegal combines daily the viewing data and creates the ability to analyze if not just by time shares and rating, but by program names, commercials and promos as well.
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| Contact Details |
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Address |
32 Tuval St., Ramat Gan 52522, Israel
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