National broadcast authorities, public and commercial broadcasters, and associations of advertising agencies and advertisers, are all members of the IARB, represented by it's Director Generals or CEO’s, as follows:

The Israel Broadcast Authority (IBA) - Mr. Moty Levy, Deputy Director General for Finance & Economics, and Ms. Michal Caspi, Head of Audience Research The Second Television and Radio Authority - Mr. Shmuel Shem-Tov ,Director General ,and Ms. Ayelet Metzger ,Deputy Director General for Television The Council for Cable Television and Satellite Broadcasting - Ms. Dorit Inbar Adv. Chairperson The Israel Educational Television - Mr. Zvi Shapira, Director General Telad - Mr. Uzi Peled, Managing Director Reshet - N.C.P. - Mr. Yochanan Zangen, Director General Keshet - Mr. Avi Nir, Deputy Manager Director Advertising Agencies Association Israel - Mr. Avner Barel, Chairman Israel Advertisers Association - Ms. Talma Biro, General Manager Israel 10 - Mr. Ronny Algranti, C.E.O   The position of the chairman of the board is passed by rotation to it's members.   Chief Executive - Mr. Oren Tokatly

Our address: Neve-Ilan Communication Center, Harey-Yehuda 90850, Israel
Fax - 972-2-5337791

IARB Activities:

Employing professional consultants from Israel and abroad, the IARB defined the scientific requirements of the new peoplemeter system for audience measurement. In accordance with these requirements TeleGal (A.G.B) was selected as franchisee to establish and operate the system.

TeleGal, an Israeli company created by the merging of Teleseker and Gallup (Israel), is linked to the British Taylor Nelson Sofres by technological support and scientific expertise agreements. Taylor Nelson Sofres, a company rich with years of experience in the audience measurement field, has established similar peoplemeter systems in many countries around the world.
Idioma company is responsible for collecting and processing the identifying data regarding TV items. Telegal combines daily this data with the viewing data and creates the ability to analyze it not just by time shares and raiting, but by program names, commercials and promos as well.

As the system is in its operational mode, The IARB continues to work alongside and monitor closely TeleGal's and Idioma's work.

Audience measurement with a peoplemeter system in Israel

The peoplemeter system in Israel, like in many other countries, is based on ongoing, real time, hourly television viewing measurement, throughout the day. Peoplemeters are placed in the homes of panel members which are selected carefully and represent the entire Israeli television viewing audience.

The Israeli panel consists of 385 households, which represent 1,400 women, men and children. These households were carefully selected from 6,000 families which were interviewed in a special scientific process called an “establishment survey”. These 6,000 families were thoroughly interviewed in advance, and the information gathered by this process is the basis of the characteristics upon which the representative panel was defined. The panel is a nationwide representation of all sectors of the Israeli society.

IARB decided already to enlarge the panel size to 440 households.

Viewing Reports

Since the launching day, which was on March 1st 1998, members of the IARB and other clients of the peoplemeter system, receive daily database of the television viewing - day-parts, programs, commercials etc.

Currently the IARB reports cover the 3 main Israeli channels: channel 1 (IBA), channel 2 (commercial), since 28.1.02 channel 10 (commercial), and also other minor channels including MTV, NTV and ORT .

Each one of these organizations analyze the information, according to their interest, i.e. ratings, share, reach etc.

IARB publishes weekly reports on top programs, which can be accessed by the general public at this web site (in Hebrew), Links to other sites relating to television and advertising, in Israel and other countries, are also available in this site.

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